I advise founders, leadership teams and investors across the retail, fashion and lifestyle sector, bringing board level judgement and hands on execution to unlock growth. My work focuses on shaping strategy, opening the right partnerships and delivering commercial results while safeguarding the long term strength and equity of the brand.
My career spans senior leadership roles across department stores, luxury and premium brands, and international markets, with a consistent focus on delivering measurable results while building strong teams and helping shape them for sustained growth.
Today I partner with founders and executive teams as a fractional leader, providing expertise across strategy, international expansion, wholesale, partnerships, and merchandising.
I have worked for and with leading names including Burberry, House of Fraser, Aspinal of London, Links of London and Seasalt Cornwall, helping them define growth strategies, strengthen retail performance and accelerate expansion across key global markets.
Alongside my advisory work, I sit on the Global Advisory Board for Rarely Heard Women, supporting senior female leaders and helping to build international communities through conferences, salons and leadership programmes.
Here’s how I turn ambition into profitable global growth for premium and luxury brands:
You will leave with a clear, prioritised commercial plan, not a theoretical strategy
You benefit from a global network built over four decades across leading department stores, specialist & luxury retailers, travel retail and international partners.
Strategy only creates value when it is delivered. I work alongside your team to maintain focus, pace and momentum, ensuring decisions are made, actions are executed and results are achieved.
Working alongside founders and leadership teams, I define where sustainable growth will come from and translate ambition into a focused 12-to-36-month commercial plan. This includes clarifying channel priorities across retail, wholesale and strategic partnerships, both domestic and international.
I align founders, executives, and investors around a clear 30 60 90 day action plan that creates immediate momentum, and then work alongside the team to deliver, bringing board level judgement, pace and accountability.
I design and lead retail led growth and market entry strategies, enabling brands to expand with confidence rather than through trial and error.
This includes identifying the right markets and routes to entry, opening doors with priority retail and wholesale partners, shaping distribution strategies aligned to your positioning and stage of growth, and strengthening commercial terms and partner alignment.
Working as a fractional Chief Commercial or Partnerships leader, I stay close to the business to turn strategy into execution, with clear targets, faster decision making and measurable progress across revenue, distribution, and performance.
I provide end to end merchandising and retail support across categories, stores, and digital channels.
Working closely with your teams, I shape the right assortment architecture, depth and flow, refine pricing and margin strategy, and ensure buys, allocations and in store execution are commercially driven. Every rail, table and edit should strengthen the brand proposition and deliver profitable sell through.
Clients benefit from my long-standing relationships with leading international retailers and partners, ensuring your product story reaches the right audiences and the right doors, not simply more doors.
Here is what people say about me
I offer a suite of advisory services designed to help brands grow with clarity, strengthen commercial performance and scale with confidence.
